Reading room

Reading is an essential part of our research process at Phoenix. Here, we share some of the books we have found useful.

We update our reading room regularly, so come back to see new additions.



Smart Retail: Winning Ideas and Strategies From The Most Successful Retailers In The World, (3rd Edition)

Richard Hammond

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Why We Buy: Science of Shopping

Paco Underhill

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Management in 10 Words

Terry Leahy

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Sam Walton: Made in America My Story

Sam Walton & John Huey

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The Richer Way

Julian Richer

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Grinding It Out: The Making Of McDonald's

Ray Kroc

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The Everything Store: Jeff Bezos and the Age of Amazon

Brad Stone

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Dream Big: How Jorge Paulo Lemann, Marcel Telles and Beto Sicupira Acquired Anheuser-Busch, Burger King and Heinz and Revolutionized Brazilian Capitalism

Cristiane Correa

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The Paradox of Choice: Why More Is Less

Barry Schwartz

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Shoe Dog: A Memoir by the Creator of Nike

Phil Knight

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Little Black Stretchy Pants

Chip Wilson

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The Rebel Allocator

Jacob Taylor

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How Did You Do It, Truett?

S. Truett Cathy

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Sol Price - Retail Revolutionary & Social Innovator

Robert E. Price

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