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Reading room

Reading is an essential part of our research process at Phoenix. Here, we share some of the books we have found useful.

We update our reading room regularly, so come back to see new additions.

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Science

Fortune’s Formula

William Poundstone

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The Rational Optimist

Matt Ridley

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Tipping Point

Malcolm Gladwell

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Why We Buy: Science of Shopping

Paco Underhill

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The Billion Dollar Molecule: One Company's Quest for the Perfect Drug

Barry Werth

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Superforecasting - The Art and Science of Prediction

Philip Tetlock & Dan Gardner

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The Hour Between Dog and Wolf: Risk-taking, Gut Feelings and the Biology of Boom and Bust

John Coates

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Spillover: Animal Infections and the Next Human Pandemic

David Quammen

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