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Reading room

Reading is an essential part of our research process at Phoenix. Here, we share some of the books we have found useful.

We update our reading room regularly, so come back to see new additions.

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Science

Fortune’s Formula

William Poundstone

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The Rational Optimist

Matt Ridley

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Tipping Point

Malcolm Gladwell

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Why We Buy: Science of Shopping

Paco Underhill

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The Billion Dollar Molecule: One Company's Quest for the Perfect Drug

Barry Werth

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Superforecasting - The Art and Science of Prediction

Philip Tetlock & Dan Gardner

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The Hour Between Dog and Wolf: Risk-taking, Gut Feelings and the Biology of Boom and Bust

John Coates

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Spillover: Animal Infections and the Next Human Pandemic

David Quammen

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Benjamin Franklin, An American Life

Walter Isaacson

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Range

David Epstein

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Rebel Ideas

Matthew Syed

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Deep Simplicity: Chaos, Complexity and the Emergence of Life

John Gribbin

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Bad Blood

John Carreyrou

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Astroball: The New Way to Win it All

Ben Reiter

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Energy and Civilization: A History

Vaclav Smil

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Scale: The Universal Laws of Life and Death in Organisms, Cities and Companies

Geoffrey West

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